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That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.

I make full time living crafting dating profiles for my clients as well as writing blogs on SUCCESSFUL online dating.

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This will make you stand out among thousand of competitor. See below profile headline, and we get the picture this guys are funny without saying it“Does this butt make my pants look full? – Age: 37, New York“I believe you have my staples” – Age: 31, Freehold“Pssst! :)” - Age: 37, Los Angeles“Help ME Help You” - Age: 29, Culver City“Try Me Out” - Age: 35, Long Beach“Can someone please help me?This guy shows a playful and light personality that seems to match the mischievous grin in his profile pic. Do you notice how this headline not only uses a little humor, but it targets a certain kind of lady. Hardy would like to meet an avid reader, or perhaps his dream girl is an adventurer with a passion for nostalgia.Either way, he was clever to craft towards a particular kind of girl with something interesting. These days, we have to grab our moments - not mosey into them. We want more excitement but we have less time to enjoy it. Now imagine you’re the guy on the other end of the mouse - you know - the hot one you were just peeking at. I know you’re just glancing at the pictures in the catalog, but don’t the Headlines make you want to Click?They will look at a profile, make a note of it, and move on to the next one thinking they might get back to your profile later.I am a long-time dating coach and a professional copywriter.Tip 1Don’t Be Me Too Do you now how many people actually using the same headline?The overused headline will make you look “Mee Too”, boring, and a sure thing to get your profile gets dumped.By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.Some sites, such as Match.com, let you choose a long screen name and a long tagline.

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