The web crawler “indexes” a site based upon a number of algorithmic factors determined by the search engine company.For instance, a site may be indexed based upon a combination of the number of incoming links to the site, the number and type of subject keywords used, and how often a site is updated.Every time you make an update to your website, the search engine takes notice and re-arranges your site’s ranking.Word Press is a fantastic tool for creating beautiful and functional websites.How do you evaluate the effectiveness of your business's website?There are lots of factors, but it's a safe bet to focus on the customer's impression of your site, especially of those visiting it for the very first time.Google even says so outright in its Quality Rating Guidelines.
To demonstrate trust, you publish examples of your successful projects, client testimonials and reviews, and make your privacy and security statements clear.
There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance.
These are exactly the qualities search engines look at to rank your site.
"A user's first impressions of a website can determine whether he or she forms a favorable or unfavorable view of that organization," said Hong Sheng, an assistant professor and associate chair, department of business and information technology, at Missouri University of Science and Technology (S&T).
In 2012, Sheng and Sirjana Dahal, another researcher at Missouri S&T, used an infrared camera and eye-tracking software to monitor the eye movements of student participants as they scanned law school websites.